My Book

Imagine It

:Forward

An inspiring and practical guide to mastering change in the face of uncertainty, from one of today’s foremost innovation leaders.

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"We need to liberate the forward - thinking parts of business - Our ability to evolve, to defy convention, to embrace emerging change, and to do that requires imagination"

courage, creativity & the power of change

The world will never be slower than it is right now. To thrive, everyone has to make change part of their job. In Imagine It Forward, Beth Comstock shows us how. In this candid and personal book, Beth shares lessons from her thirty-year career as a change maker navigating the space between the established and the unproven. She offers practical advice on finding the courage to defy convention (and company gatekeepers), the resilience to overcome failure and the creativity to reinvent what is possible.

“What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’ We need more people with imagination and the courage willing to take risks and fight for the future. This is why I wrote this book.

Change starts with you, with giving yourself permission to push outside expectations and unleash your curiosity to discover what’s next. You have to imagine a future others can’t yet see, and then take steps to make it real. You have to imagine it forward.

What People Are Saying

“Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read.”

—Phil Knight, founder of Nike and New York Times Bestselling Author, Shoe Dog

“Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read.”

—Phil Knight, founder of Nike and New York Times Bestselling Author, Shoe Dog

“Beth Comstock has a track record of innovating, leading, and being an agent of change. In Imagine It Forward, she proposes thought provoking ways to envision your future and build strategy around it.”

—Sophia Amoruso, New York Times Bestselling Author and Founder, #GIRLBOSS

“This book is full of wisdom about how to thrive in a bureaucracy—and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change.”

—Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg

“Beth is a true force of smart, practical, and most of all, inspiring executions in the new business world. There are few people who I think 'get it,' and she’s at the top of that list.”

—Gary Vaynerchuck, Entrepreneur & Author, Crushing It

“If there is one skill that more individuals and companies need to hone it's imagination. And if there is one person who can teach us how to do it, it’s Beth Comstock. Woven together through her own journey, Comstock offers us simple and practical steps on things we can all do to prepare ourselves for the future…or even invent it.”

—Simon Sinek, Optimist and New York Times Bestselling Author of Start With Why and Leaders Eat Last

“Imagine It Forward is like having a coach on your shelf to help you lead forward.  Beth shares her lessons on summoning candor, courage and action to make meaningful change happen in any organization.”

—Kim Scott, New York Times Bestselling Author, Radical Candor

“Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read.”

—Phil Knight, founder of Nike and New York Times Bestselling Author, Shoe Dog

“Beth Comstock has a track record of innovating, leading, and being an agent of change. In Imagine It Forward, she proposes thought provoking ways to envision your future and build strategy around it.”

—Sophia Amoruso, New York Times Bestselling Author and Founder, #GIRLBOSS

“This book is full of wisdom about how to thrive in a bureaucracy—and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change.”

—Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg

“Beth is a true force of smart, practical, and most of all, inspiring executions in the new business world. There are few people who I think 'get it,' and she’s at the top of that list.”

—Gary Vaynerchuck, Entrepreneur & Author, Crushing It

“If there is one skill that more individuals and companies need to hone it's imagination. And if there is one person who can teach us how to do it, it’s Beth Comstock. Woven together through her own journey, Comstock offers us simple and practical steps on things we can all do to prepare ourselves for the future…or even invent it.”

—Simon Sinek, Optimist and New York Times Bestselling Author of Start With Why and Leaders Eat Last

“Imagine It Forward is like having a coach on your shelf to help you lead forward.  Beth shares her lessons on summoning candor, courage and action to make meaningful change happen in any organization.”

—Kim Scott, New York Times Bestselling Author, Radical Candor