Book

Imagine It Forward

“WE NEED TO LIBERATE THE FORWARD-THINKING PARTS OF BUSINESS — OUR ABILITY TO EVOLVE, TO DEFY CONVENTION, TO EMBRACE EMERGING CHANGE. AND TO DO THAT REQUIRES IMAGINATION.”

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Imagine It Forward:

Courage, Creativity and the Power of Change

An inspiring and practical guide to mastering change in the face of uncertainty, from one of today’s foremost innovation leaders

The world will never be slower than it is right now. To thrive, everyone has to make change part of their job.

In Imagine It Forward Beth Comstock shows us how. In this candid and personal book, Beth shares lessons from her thirty-year career as a change-maker who rose from storyteller to chief marketer to Vice Chair of GE, navigating the space between the established and the unproven. She offers practical advice on finding the courage to defy convention (and company gatekeepers), the resilience to overcome failure and the creativity to reinvent what is possible.

“Ideas are rarely the problem,” Beth writes. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’ We need more people with imagination and the courage willing to take risks and fight for the future. This is why I wrote this book.”

Change starts with you, with giving yourself permission to push outside expectations and unleash your curiosity to discover what’s next. You have to imagine a future others can’t yet see, and then take steps to make it real. You have to imagine it forward.