About Beth


Hi, I'm

I'm driven to understand what's next, navigate change and help people and organizations do the same. I tap my curiosity to seek out new ideas, people and places.


I’m focused presently on my book, Imagine it Forward and working with companies in transformation. I am a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. I graduated from the College of William and Mary with a degree in biology.

Change is a messy, collaborative, inspiring, difficult, & ongoing process.


I built a career path from storyteller to chief marketer to GE Vice Chair. I worked for nearly three decades at GE, leading efforts to accelerate new growth and innovation, initiated its digital and clean-energy transformation, seeded new businesses and enhanced its brand value and inventive culture.

As President of Integrated Media at NBC Universal, I oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Prior to this I held a succession of roles at NBC, CBS and CNN/Turner Broadcasting.